Unable To Understand The Benefits Of PPC? Read To Know More!

In big cities like New York, Los Angeles, Houston, there is tough competition amongst businesses. If you are noticing a decline in your ecommerce website traffic or you are not getting enough sales despite of implementing online marketing techniques, then you need to understand the real reason behind this drop.

A business needs to follow good marketing techniques to make its impact on internet where most of the customers spend lots of their time. Pay per click is one of the many techniques that can increase sales, improve traffic, and enhance your online presence. Competing against tough competitors in New York can be tiring but PPC can help you a lot.

If you want to understand the importance of PPC, then read the following benefits –

Improved traffic – The foremost advantage of pay per click is that it helps in improving the traffic of an ecommerce website as every click brings more traffic. Advertisement displaying on the top of SERPs for a specific keyword entices visitors to click on your ad and land on your web page. It consequently increases the count of the traffic coming in your website.

Increased sales – The increase in the number of traffic brings potential customers on a website that eventually increases the sales of a business.

Increased online presence – Along with traffic and sales, PPC also helps in increasing a business’s online presence. Advertisement on the SERPs brings more customers, who are influenced by the website ad. Consequently, they may recommend other people to visit the website, which help increase the business online presence.

Helps gain an edge over competitors – By implementing pay per click marketing, you can gain an edge over your competitors. After analyzing their website, keywords and marketing campaign, you should create an effective promotion technique that works better than their marketing methods.

Cost effective – Looking into the cost factor, pay per click is a method that works on a very reasonable price. Businesses need to pay only for the clicks of visitors who visited the website.

Impressed with the benefits of PPC? Take help of an experienced marketing company that provides excellent pay per click services in NYC or other cities.

5 PPC Tips that Can Change the Entire Direction of Your Campaign

Pay Per Click (PPC) is one of the reliable and stand alone marketing strategies that allow businesses to expand their online visibility, generate immediate traffic and reach potential customers in the market. Nevertheless, without the correct approach things can go in a wrong way and may cost you plenty in the end.

If you are not able to achieve satisfactory outcomes from your campaign, tips given below can surely help you get there-

1. Negative Keywords

Negatives keywords are the ones that can bring the volume of traffic, but may not help you to achieve the final goals, which can lead to waste of your advertisement budget. Therefore, it is equally crucial for you to select the negative keywords for your campaign with caution.

2. Geo-Targeting

It is essential for you to target your ads in areas or geographies where your customers live. Ignoring this factor can be a costly mistake, as you may end up achieving clicks from non-targeted audience that will not convert into sales. It may also contribute in increasing the bounce rate for your site.

3. Appropriate Landing Pages

Once you achieve a click for your ad, role of a landing page becomes crucial to achieve the desired results. Thus, you must make sure that the landing pages you choose are appropriate, impressive and offer what was promised in the advertisement.

4. Competitor Monitoring

It gives you the insights to the success of your competitors in the market. You can use various available tools to get these insights to make your marketing strategy. For e.g. knowing keywords that are doing well for your competitors can help you take better decisions.

5. Campaign Analysis

You must analysis your campaign in order to make the required tweaks. Campaign analysis gives you the privilege to find what is leading or can lead to maximum conversions. Data that your PPC ads produce allows you to know their usefulness and reliability.

These tips can surely help you enhance performance of your campaign, but you may still need help from professional PPC services New York to enjoy all the benefits it can offer. Therefore, you must look for a Google certified firm to manage your campaign. These firms have experts with years of experience in the arena. You can use their expertise in order to ensure rapid growth and quick ROI.

Did you know about these SEO trends that hold the key to future?

SEO changes every year mainly to enhance user experience on the search engines. However, businesses often show their concern about these changes because they are unsure about their approach and metrics used to measure the effectiveness and outcomes of their campaign. Therefore, it becomes essential to hire reliable SEO services in New York to get the professional help.

Nonetheless, few latest SEO trends that can help you rule in the future are given below-

1. Mobile is the Key

From 21 April 2015, Google’s latest mobile-friendly algorithm took place that includes responsive website usability factors in mobile searches. It means that sites that are not optimized for mobile will lose on potential leads and conversions because they will notice a significant drop in the mobile traffic percentage. Thus, you need to be extremely serious about the mobile-friendly site. 

  2. Video SEO is not optional 

Online videos have become an incredible source for sharing information. YouTube in the second largest search engine after the Google and it also owns the most watched and shared videos on the social platforms. Hence, it is not that difficult to understand the huge reach that videos naturally have. Video SEO considerably increases your chances of appearing in organic searches.

 3. Content still the king
 

It barely matters which update takes place in SEO, good quality content will always remain a vital factor to succeed. Search engines can easily detect the quality of content and if its well-written, unique, and provides informative information, you will definitely be rewarded with more traffic, leads, and conversions.

 4. Measure ROI not keyword ranking

It is good if your keywords are ranking on the first page of the search engines, but it does not mean that you have achieved your goals. Yes, you need to shift your focus on ROI instead of worrying about ranking of the keywords only. Use various analytics tools to measure the success of your marketing campaign.

If you find the best SEO services in New York to manage your campaign, you can feel assured that they will consider all crucial factors given above. These companies have experienced marketers that always stay updated with the latest trends of the market. These experienced professionals always develop a unique plan based on specific needs of the clients.

Stay ahead of the game with latest SEO techniques!

SEO marketers require staying abreast with the latest marketing trends and techniques in order to keep the competition edge. Traditional marketing methods are no longer in trend since the time Google has updated its algorithm.

Following are few latest SEO trends to watch for in 2015-

Content remains the king!
Content has always been the king, but since Google has updated its search engine algorithm focuses on quality content has increased. Less focus is on keyword saturation and more focus is on content. Thus, generating high-quality content with relevant stuffing of keywords is focused.

Rely more on social signals

Changes in search engine algorithms have not just increased the importance of content, but have also made social media an important ranking factor. Quality content with high quality social shares is considered important to elevate results in SERP.

Online security- Another important ranking factor!
Website dealing with online payment requires keeping customers information secure. Proper security measures are ought to be taken for safeguarding the information. This includes using security certificates and https instead of http for enhancing the website security. Subsequently, it helps improving the ranking of website on search engines.

A boost to Mobile-Friendly SEO
With recent Google’s search engine algorithm update regarding mobile friendly website, focus of NYC SEO company marketers have inclined towards it. It is turning out to be another important ranking factor in search engine.

Focus on conversations instead of keywords
With Google’s Hummingbird update in 2013, search engines have changed its searching methods. Now focus is on using meaning full words when making search queries, instead of just focusing on matching up keywords. Long-tail keyword or phrases are given a boost in SEO.

More of visual-based SEO
Visual media elements like graphics, images, and video is becoming widely popular and expected to continue throughout 2015. Quality content with good visual elements is turning out to be an important ranking factor over web pages with just text.

Focus on Return on Investment

Besides just emphasizing on keyword rankings, few more elements that are important are taken into consideration in 2015 that will impact website ROI. Thus, focus is switched beyond link building and keywords, to engaging content that converts leads or sales.

From the above stated points, it is quite clear what latest trends and practices are to be followed in 2015 that will push you ahead of the competition all year.

What steps do SEO experts take to recover a website from Google Penalties?

In the past few years, many changes have been brought in Google algorithms. Panda and Penguin updates were the most buzzed out algorithms that were launched to improve the search results in SERPs. Websites adhering old or irrelevant SEO techniques suffered heavy consequences because of these updates. To name a few of those consequences was drop rankings, lost traffic and penalization from Google.

If your website too suffered penalty because of these algorithms, then only SEO firm offering Google Penguin recovery services can help you recover from those penalties.

Following are few steps taken by SEO experts that will help recover your website from penalties–

• Complete analysis of website – The prime step of SEO experts is do comprehensive analysis of site. This helps in determining the issues that caused penalization. Moreover, proper solution can only be obtained after IT professionals do complete analysis. Following are few things that they will look into is broken links, poor quality content, backlink problems, traffic issues, website errors and more. Google Webmaster tools are used by IT companies for determining the SEO faults on the website.
• Re-optimization of the site – Once issues are determined, optimization of website will be conducted. This process will include certain solutions for improving the ranking of a website on SERP. Experts will make sure to removing errors, broken links, improve content quality, and remove duplicate content by replacing it with original content.  The experts also emphasize on providing relevant information about the business product or service.
• Removal of irrelevant backlinks – Backlinks play an important role in ranking of website on SERP. There needs to be quality backlinks because in SEO no longer old backlink approach is followed that used to be obtained from directory submission or article submission. Websites following old method are penalized by Google algorithm. Thus, link audits and find issues on web pages has become necessary for web marketers in order to provide their clients website good rankings and traffic in SERPs.
• Evaluation on the basis of suggested guidelines–Besides implying expert SEO skills in improving ranking of a website, experts also give recommendations of removing web pages to site owners, if that is hampering the traffic and ranking of website.
• Sending reconsideration request – Companies providing Google Panda recovery services will also make sure to send reconsideration requests on behalf of client that will help try removing penalties.

4 Advanced SEO Techniques that are expected to Rule in 2015

Search Engine Optimization (SEO) is an evolving process and has significantly changed in the recent years. However, with every change, it has become more sophisticated. It also brings the need for marketing experts to refine their skills in order to achieve desired outcomes.

Therefore, SEO firm in NYC handling your campaign should have experts with latest skills to ensure compliance with the recent search engine guidelines. Some of the Search Engine Optimization techniques that are expected to rule in 2015 are given below.

1. HTTPS- Everyone wants the web world to be more secure and Good have taken an initiative towards it. This is the reason why Google has begun to emphasize on the usage of Hyper Text Transfer Protocol Secure (HTTPS) that ensures that the site is encrypted and cannot be hacked. Google has begun to consider HTPPS as a ranking factor, which means it is another essential in 2015.

2. Mobile Optimization- It was found that 40% of the organic traffic came from mobile devices in 2014. On the other hand, numbers of smart phone users are growing rapidly, which means that having a mobile optimized site is a primary requirement. A recent update from Google also revealed that sites that are not mobile friendly would experience a major downfall in their overall mobile traffic.

3. Video Marketing- 2014 was a big year for the video, as importance of YouTube brand engagement grown significantly. Therefore, if you still have not used videos, time has come to optimize your YouTube channel and get started with this marketing technique. You need to produce videos that will encourage sales and contain actionable links.

4. Better Social Engagement- Social media is an incredible platform to increase user engagement. However, users also expect solutions for their problems from brands that they follow. Therefore, you need to enhance your social engagement by listening to your audience and provide them information that they are looking for. Do not forget that social media is not just a marketing platform for you.

Whenever searching for SEO firms in NYC, it is essential to look for a certified company. Always look for an organization that stays updated with the modern industry trends and uses authentic and proven techniques to deliver desired outcomes. SEO mistakes can prove extremely expensive, thus you need to make sure that you make a balanced decision.

Common SEO mistakes that can affect your website ranking

With change in Google algorithms, old SEO tactics are no longer in application. Google is changing its algorithm to deliver quality and relevant results to users.

With the need to work according to the changes being made, web marketers ought to commit mistakes (probably due to SEO misconceptions).

Following are few common mistakes that are made by search engine optimization web marketers of NYC-

Unrealistic SEO expectations

Expecting a website to rank on top search results pages instantly is something unrealistic. Making the way to the top SERP requires good SEO campaign. Days are long gone when old effortless SEO tactics were good to get ranking. Presently, one needs to spend time and money for a successful SEO campaign.

Duplicate or poor content

High quality websites get the opportunity to rank on top SERP. The word high quality means, website that meet up to the mark of search engine algorithm. Displaying unique and original content is prime factor for obtaining ranking. Websites with duplicate content suffers from the penalization of Google.

Duplicate title tags

Title tags helps in determining what the page is about. Google search engines use title tags to depict about the page. Hence, this plays a major role in ranking factor. Similar title tags on multiple pages hamper the ranking of website, thus these needs to be optimized and unique.

Publishing thin content

Content is the king in search engine optimization marketing. Website with good quality content receives good ranking in SERP, while websites with thin content cannot make their way to SERP. Google provides top ranking to sites that have well written, detailed and user-friendly content.

Broken links

Website with broken links brings negative impact on its reputation and business. Google also does not favor such websites and penalize them for it, which eventually affects its ranking. Proper analytics should be done to fix such errors.

Using wrong keywords

Website with wrong optimization of keywords might get traffic, but loses quality customers. Thus, specific keywords relating with the business product or services must be used.

Other SEO tactics being overlooked

• Avoiding analytics
• Website not being crawled
• Irrelevant anchor text links
• Improper redirects

Conclusion

From the above stated points, it is quite clear which SEO mistakes to avoid. Hence, always implement best SEO strategies that will ensure your brand in top SERP.